Google dominates the current search engine landscape. According to Comscore Google accounted for 65% of all Internet searches in October 2009. With a 65% market share it is easy to understand why most SEO experts work so hard to be master of Google Search Engine Result Pages (SERPs). Not only does google provide the highest percentage of traffic but Google is the most consistent search engine, delivering good high quality websites to the top of search engine results.
| ComScore Core Search Report Oct 2009 vs. Sept 2009 | |||
| Search Engine | Share % of Searches | ||
| Sep-09 | Oct-09 | change Oct-09 vs. Sept-09 | |
| Total Search | 100% | 100% | N/A |
| Google Sites | 64.9% | 65.4% | 0.5 |
| Yahoo Sites | 18.8% | 18.0% | -0.8 |
| Microsoft Sites | 9.4% | 9.9% | 0.5 |
| Ask Network | 3.9% | 3.9% | 0.0 |
| AOL LLC Network | 3.0% | 2.9% | -0.1 |
If you can't beat them join them approach
Google has teams of brilliant engineers working around the clock to make sure they deliver the most relevant results to the end user for every search that occurs on Google. Some SEO firms work very hard to try to guess the Google algorithm. They use tools that give them proximity reports, keyword density reports and then they tweak the clients page to meet the formula.
We take a slightly different approach. We bake SEO into your site design and do our best to make sure that your site taxonomy and navigation are useful to your users. We make sure the content is written is such a way that your customers can quickly determine what a page is about and dig deeper for more information or move on to pages more relevant to their needs. In short we build our SEO so that your client finds the site easy to use and useful, then we count on the brilliant people at Google to do their job and get your site to the top.
Of course we have our secrets and our own special methodology to make sure Google does find you, and does index your site in the most optimal way for your long term success.
Etailers Benefit
Our particular baked in taxonomy/content/navigation approach to SEO is most beneficial to retailers who have product lines that can be divided and sub-divided into meaningful classifications for customers. Our approach was adopted from the SEOTA approach and it has never failed to produce a top ranked site for the targeted keywords. (knock on wood)
